San Fernando Valley Arts & Cultural Center (SFVACC)
The Art of Creative Aging 2016
THE ART OF CREATIVE AGING
August 23 – September 10, 2016
Artists’ Meet & Greet – Saturday, August 27, 2016 5:00 – 7:00pm
Entries accepted July 18 – August 12, 2016
Best of Show $300 – 1st Place $200 – 2nd Place $100 – Four Honorable Mentions
JUROR – Margaret Danielak
Curator, art rep and ArtNetwork Press author, Margaret Danielak, produces innovative art-related events in alternative venues. Over the past fifteen years, her company, Pasadena-based DanielakArt has exhibited the work of its artists at the California School of Culinary Arts, Heritage Wine Company, Vroman’s Bookstore, the Fine Artists Factory, Sweetland Hall (All Saints Church), and Phantom Galleries LA at Homestead House in Pasadena among other locations. In 2011, she was appointed the Curator of Exhibitions for The Women’s City Club of Pasadena at the Historic Blinn House – taking over the space from The California Art Club.
A workshop leader and art marketing expert, Danielak holds a B.A. in History from the University of California at Berkeley. She was a Producer Fellow at The American Film Institute and is the author of the highly-rated handbook for fine artists, A Gallery without Walls. Danielak also grew up in the art business. Her father was the noted landscape painter and illustrator, Robert G. Stevens (1926-2004).
CALL FOR ENTRIES
The San Fernando Valley Arts & Cultural Center invites artists (age 50+) to enter this exhibit which celebrates the creative mind of the artist or photographer who is still exploring, discovering and executing their artistic works despite their chronological age. NOTE: All labels will include name of artist, title, medium, size and age of artist. This is an opportunity to show that art knows no age limits…that creativity is the driving force behind the positive attitude of staying young. This exhibit will be combined with a 2-day symposium (August 27 and 28) including vendors, concerts, discussion panel, poetry reading, and artists’ Meet & Greet (Aug. 27). Artwork will be juried using digital images (jpgs) through Online Juried Shows: www.OnlineJuriedShows.com.
ELIGIBILITY
“The Art of Creative Aging” is open to all artists (age 50+) who are able to hand deliver their artwork at take-in, and pick them up at the end of the exhibit. Mailing instructions will be given to selected artists.
IMPORTANT DATES
Exhibit entry starts: Monday, July 18, 2016
Deadline for Entries: Friday, August 12, 2016
Notice of acceptance: Wednesday, August 17, 2016
Take-in: Monday, August 22, 2016, 12:00 - 2:00 pm. Hanging directly after take-in.
Exhibit opens: Tuesday, August 23, 2016, 11:00 am
Artists’ Meet & Greet: Saturday, August 27, 2016, 5:00 - 7:00 pm
Exhibit closes: Saturday, September 10, 2016, 5:00 pm
Take-down & Pick-Up: Monday, September 12, 2016, 10:00 am - 12:00 pm
NOTE: Local artists whose work has been juried into the exhibit should hand deliver accepted artwork with entry form attached (upper right back), to the San Fernando Valley Arts & Cultural Center, 18312 Oxnard Street, Tarzana, CA 91356.
SUBMISSION CRITERIA AND CONTENT
Entries must be original and of the artist’s or photographer’s own execution. DO NOT SUBMIT student work, workshop work, copycat work or works which violate copyright laws. Once artwork is submitted, it may not be withdrawn by the artist. All artwork must remain hanging until the end of the exhibit. Bin art is acceptable.
LOCATION
The gallery is at the 4,600 sq. ft. San Fernando Valley Arts & Cultural Center, 18312 Oxnard Street, Tarzana, CA 91356. Three minutes from the 101 Freeway - Reseda Blvd. exit. Parking is in the rear lot beyond the alley.
REGULAR GALLERY HOURS & SITTING THE CENTER DURING THE EXHIBIT
Tuesday – Saturday from 11:00 am – 5:00 pm
All participants must sit one 3-hour shift (or however many it takes to fill up the 30 shifts) at the Center. Each of the open days has 2 shifts each (11:00 am - 2:00 pm and 2:00 - 5:00 pm). Signups for sitting will take place at take-in. Bring your calendar to verify dates you will be available.
PERSONAL APPEARANCES
All exhibiting artists may visit the Center to promote their art. Interaction with visitors to the Center is encouraged. Participants may bring in printed collateral for promotion purposes.
ARTWORK FORMAT, PRESENTATION & SIZE REQUIREMENTS
Artwork submissions are limited to six (6) original artworks per artist in the following media: drawing, mixed media, collage, photography, painting, digital art and sculpture. Maximum width of any painting must not exceed 90” including the frame. Art must fit through a 6’6” high x 36” wide door. There is a premium wall which is 17’ long for large size works. All works on paper must be matted, framed and covered with glass or Plexiglas. Frames must be in good condition. Entries must be dry, properly prepared for exhibition and properly equipped with wire for hanging. The wire and eye screws must not show when the artwork is hung. Gallery wrapped canvas does not require framing unless the edges are unfinished. Maximum weight per hanging piece up to 36" wide is 30 lbs. For wider pieces, not over 10 pounds per foot of width. Damaged artwork, mats, frames, glass and Plexiglas, and frames which have brackets will not be accepted. Sculptures are limited to a 6’ x 6’ footprint. Artists must supply their own pedestals or bases. Minimal assistance available moving large or heavy pieces.
ENTRIES & FEES
Entries will be made online to Online Juried Shows:
www.OnlineJuriedShows.com. Up to 3 entries: $35.00. Up to 3 additional entries at $5 each. Payment is made through Online Juried Shows via credit card or PayPal. Commission of 30% based on original price. Fees are non-refundable and must be paid by the entry deadline. There is no guarantee of acceptance into the exhibit.
FORMAT FOR DIGITAL IMAGES (JPGS) AND HOW TO SEND THEM
All entries must be submitted in a digital JPEG or JPG format, either cropped to remove background or on a black background without a mat. Photos of the artwork should not be taken through glass or Plexiglas. Image quality is critical: Poor photography and presentation may affect acceptance by the juror. The digital image must represent the painting.
For best results, make sure your image is 1920 pixels @72 dpi on the longest side. Images should be in JPEG format, sRGB color space. Help in photographing your work and properly sizing your images can be found at: www.OnlineJuriedShows.com/help.aspx. If you need help entering your images or are unable to, please email
Help@OnlineJuriedShows.com or call 949-287-8645. If all else fails, email or call Ken Ronney at kronney@aol.com - (818) 996-1630 with questions.
RELEASE OF LIABILITY
By entering “The art of Creative Aging”, the artist acknowledges that all reasonable care will be taken to safeguard the artwork(s) and the premises and said person accepts that SFVACC and its agents, associates, directors, officers and volunteers will not be responsible for any damage, injury, liability loss or theft should any occur. Insurance for artwork entered in this exhibit is each individual artist’s responsibility.
REPRODUCTION OF ARTWORK
Any artwork entered in this exhibit may be reproduced for advertising, marketing, and promotional purposes for “The Art of Creative Aging” or future exhibits without consent from or notification to the artist or the artist’s agent.
HANGING
The exhibit will be hung immediately following take-in. Artists’ assistance is welcomed.
SALES
Any artwork without a sale price on the entry form will be considered “Not for Sale” (NFS). Prices cannot be changed from those stated at submission. SFVACC will receive a 30% commission on any and all sales from the exhibit or as a result of the exhibit. The artist will receive 70%. Artists should expect payment within 3 weeks after the close of the exhibit. All sales are final. All artwork must remain in the exhibit until the exhibit ends.
AWARDS
A $300 award will be presented at the reception for the Best of Show artwork. This artwork will be used on our digital postcard which will be sent as a .pdf to all participating artists to distribute via e-mail. We will request a high resolution image from the artist whose photo is selected as Best of Show. 1st Place ($200) and 2nd Place ($100) will be awarded as well as 4 Honorable Mention awards. A special surprise award will also be given.
PROMOTION OF THE EXHIBIT
Promotion will be handled by the SFVACC, but we welcome artists promoting the exhibit as well. An outdoor advertising banner will be created to hang on our railing outside the front of the Center.
MEET & GREET
We kindly ask that participating artists help at the Meet & Greet. There will be a sign-up sheet at the take-in. Please contribute baked goods, water, soda, iced tea, iced coffee & lemonade. Thank you.
TAKE-DOWN AND PICK-UP
All artwork must be picked up on Monday, September 12, 2016 10:00 am - 12:00 pm
EXHIBIT CONTACT
Ken Ronney - kronney@aol.com
Phone: (818) 996-1630
NO SECURE STORAGE IS AVAILABLE. IF YOU CAN’T PICK UP YOUR ARTWORK, PLEASE MAKE ARRANGEMENTS FOR SOMEONE TO PICK THEM UP FOR YOU. CHARGE IS $5 A DAY PER ARTWORK IF LEFT AT THE CENTER.
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