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Be sure to read the prospectus in its entirety before continuing.

San Fernando Valley Arts & Cultural Center (SFVACC)
Framed: A View Through the Local Lens



SAN FERNANDO VALLEY ARTS & CULTURAL CENTER
18312 Oxnard Street, Tarzana, CA?91356
818/697-5525   www.sfvacc.org   info@sfvacc.org

PHOTOGRAPHY EXHIBIT DATES
September 13 – October 1, 2016
Artists’ Reception – September 17, 2016   5:00 - 7:00 pm
Entries accepted July 21 – August 24, 2016
Best of Show $300 – 1st Place $200 – 2nd Place $100 – Four Honorable Mentions

All forms of photo processing and manipulation are accepted, as long as one or more photos are the foundation of the work.

JUROR – Paul Moshay
Paul Moshay specializes in photography of fine art, paintings, sculpture for reproduction, show entries, portfolios, gallery submissions. He is expert in photographing fine art for artists, galleries and museums, producing the highest fidelity photographic images and quality digital files for giclee printing, website or show submissions. For many years, Mr. Moshay has served as judge and mentor for the San Fernando Valley Camera Club, providing constructive criticism and suggestions to the members.  Mr. Moshay is now associated with Advanced Photo Lab in Canoga Park, California.

CALL FOR ENTRIES
This is the first photography and photography-based exhibit at the San Fernando Valley Arts & Cultural Center.  We would like to see subject matter that has challenged the photographer.  There is no particular theme to follow.  Photos should not have been previously exhibited at the Center.  Photography will be juried using digital images (jpgs) through Online Juried Shows: www.onlinejuriedshows.com

ELIGIBILITY
“Framed” is open to all photographers who are able to hand deliver or mail their framed photos (or have them hand- delivered) at take-in, and pick them up at the end of the exhibit.  Mailing instructions will be given to selected artists.

IMPORTANT DATES
Exhibit entry starts: Thursday, July 21, 2016
Deadline for entries: Wednesday, August 24, 2016
Notice of Acceptance: Wednesday, August 31, 2016
Take-in: Monday, September 12, 2016  12:00 - 2:00 pm.  Hanging directly after take-in.
Exhibit opens: Tuesday, September 13, 2016 - 11:00 am - 5:00 pm
Reception: Saturday, September 17, 2016  5:00 - 7:00 pm
Exhibit closes: Saturday, October 1, 2016  
Take-down & Pick-Up: Monday, October 3, 2016 10:00 am - 12:00 pm

PHOTOGRAPHY SUBMISSION CRITERIA AND CONTENT
Photo entries must be original and of the photographer’s own execution. DO NOT SUBMIT student work, workshop work, copycat work or works which violate copyright laws.  Once photos are submitted they may not be withdrawn by the photographer.  All photos must remain hanging until the end of the exhibit.  Bin art is acceptable.

LOCATION
The gallery is at the 4,600 sq. ft. San Fernando Valley Arts & Cultural Center, 18312 Oxnard Street, Tarzana, CA 91356. Three minutes from the 101 Freeway - Reseda Blvd. exit.  Parking in the rear lot beyond the alley.

REGULAR GALLERY HOURS & SITTING THE CENTER DURING THE EXHIBIT
Tuesday – Saturday  11:00 am – 5:00 pm

All photographers must sit two 3-hour shifts at the Center. Each of the open days has 2 shifts each (11:00 am - 2:00 pm and 2:00 - 5:00 pm).  Signups for sitting will take place at take-in.  Bring your calendar to verify dates you will be available.

PERSONAL APPEARANCES
All exhibiting photographers may visit the Center to promote their photography.  Interaction with visitors to the Center is encouraged. Photographers may bring in printed collateral for promotion purposes.

PHOTO FORMAT, PRESENTATION & SIZE REQUIREMENTS
Maximum height or width of any photo must not exceed 96" including the frame. Photos must fit through a 6'6" high x 36” wide door. There is a premium wall which is 17’ long for large size works. Work delivered must be installation-ready. Non-traditional photographic works in two-dimensional form and photographic wall sculptures must be wired or cleated for hanging. We use a cable hanging system (nails and screws are not drilled into the walls) on the perimeter walls of the gallery.  Because the cable hooks must not show, the top of the hanging wire should be at least 3" below the top of the frame.  Cleated work will generally not be suitable for cable hanging and will be placed on the T-Walls or other non-cabled wall.  All photos must be mounted, framed, or otherwise suitably prepared for hanging.  Frames must be in good condition and properly equipped with wire for hanging. The wire and eye screws must not show when the artwork is hung.  Maximum weight for any artwork is 10 Ibs. per linear foot of width. Minimal assistance available moving large or heavy pieces.  Damaged photos, mats, frames, glass and Plexiglas will not be accepted.  No sawtooth hangers.  The SFVACC has the right to reject any photo not suitable for hanging.

ENTRIES & FEES
Entries will be made online to Online Juried Shows:
www.onlinejuriedshows.com.  Up to 3 entries: $45.00.  Up to 3 additional entries at $5 each.  Payment is made through Online Juried Shows via credit card or Pay Pal.  Commission of 30% based on original price.  Fees are non-refundable and must be paid by the entry deadline. There is no guarantee of acceptance into the exhibit.

FORMAT FOR DIGITAL IMAGES (JPGS) AND HOW TO SEND THEM
The entry form must be filled out in its entirety  List sizes up to the nearest inch.  Submitted images must not include matting or frame.  Crop the photos to include only the artwork.  Be sure your images are right-side-up.  The submitted image must represent what will be exhibited.

For best results, make sure your image is 1920 pixels @72 dpi on the longest side.  Images should be in JPEG format, sRGB color space.  Help in photographing your work and properly sizing your images can be found at: www.OnlineJuriedShows.com/help.aspx.  If you need help entering your images or are unable to, please email
Help@OnlineJuriedShows.com or call 949-287-8645.

Directions for submitting work to Online Juried Shows is clearly described on the website in several topics listed on the sidebar of the main page: www.onlinejuriedshows.com/HowToEnter.aspx  If all else fails, email or call Ken Ronney at kronney@aol.com - (818) 996-1630 with questions.

RELEASE OF LIABILITY
By entering “Framed,” the artist acknowledges that all reasonable care will be taken to safeguard the photo(s) and the premises and said person accepts that SFVACC and its agents, associates, directors, officers and volunteers will not be responsible for any damage, injury, liability loss or theft should any occur. Insurance for artwork entered in this exhibit is each individual artist’s responsibility.

REPRODUCTION OF PHOTOS
Any photo entered in this exhibit may be reproduced for advertising, marketing, and promotional purposes for “Framed” or future exhibits without consent of or notification to the photographer or the photographer’s agent.

HANGING
The exhibit will be hung immediately following take-in.  Photographer assistance is welcomed.

SALES
Any photo without a sale price on the entry form will be considered “Not for Sale” (NFS). Prices cannot be changed from those stated at submission. SFVACC will receive a 30% commission on any and all sales from the exhibit or as a result of the exhibit.  The photographer will receive 70%. Photographers should expect payment within 3 weeks after the close of the exhibit.  All sales are final.  All photos must remain in the exhibit until the exhibit ends.

AWARDS
A $300 award will be presented at the reception for the Best of Show photo.  This photo will be used on our digital postcard which will be sent as a .pdf to all participating photographers to distribute via e-mail.  We will request a high resolution image from the photographer whose photo is selected as Best of Show.  1st Place ($200) and 2nd Place ($100) will be awarded as well as 4 Honorable Mention awards.  

PROMOTION OF THE EXHIBIT
Promotion of the exhibit will be handled by the SFVACC, but we welcome photographers to promote the exhibit as well. An outdoor advertising banner will be created to hang on our railing outside the front of the Center.  We will be sending out a press release as a WORD document to each photographer so that they can use one of their own photographs to advertise the exhibit.

RECEPTION
We kindly ask that the participating photographers help at the reception.  There will be a sign-up sheet at take-in.  Please contribute crackers, cheeses, fresh fruit, nuts, wine, water, and soda.  Thank you.

TAKE-DOWN AND PICK-UP
All photos must be picked up on Monday, October 3, 2016, 10:00 am - 12:00 pm.

EXHIBIT CONTACT:
Ken Ronney
Email: kronney@aol.com   Phone: (818) 996-1630

NO SECURE STORAGE IS AVAILABLE. IF YOU CANNOT PICK UP YOUR PHOTOS, PLEASE MAKE ARRANGEMENTS FOR SOMEONE TO PICK THEM UP FOR YOU. CHARGE IS $5 A DAY PER PHOTO IF LEFT AT THE CENTER.


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