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San Fernando Valley Arts & Cultural Center (SFVACC)
The Art of Creative Aging III



THE ART OF CREATIVE AGING III

August 7 – September 1, 2018

Artists’ Reception – Saturday, August 11, 2018  5:00 – 7:00 pm

Entries accepted May 16 – July 16, 2018

Best of Show $300 – 1st Place $200 – 2nd Place $100 – Four Honorable Mentions

 

JUROR – Eileen Hecht

Eileen Hecht is an exhibiting artist and art educator who was born and received her early education in New York City.  Eileen earned her BA in Fine Arts at Hunter College.  She studied life drawing at the Art Student’s League, ceramics and weaving at the Instituto Allende in San Miguel De Allende, Mexico, Textile Design at a New York Studio and Medical Illustration and Landscape Design at UCLA. She designed prints and wovens for apparel and interiors both in New York and Los Angeles. Her company, The Textile Studio, created custom prints that have been featured in California Apparel News, the Los Angeles Times Home section and on national and international clothing and home furnishings lines.   Teaching is another passion and Eileen has taught life drawing at the American Jewish University and has been on the faculty of Otis Parsons and the Fashion Institute for Design and Merchandizing in Los Angeles, where she taught drawing, painting and design. In that capacity, Eileen has served as co-curator for numerous shows at the LA Mart and other venues. Today she continues to paint, draw, exhibit and teach. For the last 10 years Eileen has returned to personal art work, with an emphasis on the figure. Her paintings and drawings have been exhibited in numerous galleries and venues. “I am a lot of things, and I do a lot of things, but I am most myself when I am creating artwork.  When I am producing art, there is nothing else I am conscious of except my emotions and my reactions to my subject and my material.  My spirit guides me to see things and express feelings that come from the center of my being.  Art has always been both a way to see things more clearly and a way to transform and sometimes escape the things I may not want to see.” 

 

CALL FOR ENTRIES

The San Fernando Valley Arts & Cultural Center invites artists (age 50+) to enter this exhibit which celebrates the creative mind of the artist or photographer who is still exploring, discovering and executing their artistic works well into their Third Age.  NOTE: All labels will include name of artist, title, medium, size, price and age of artist.  This is an opportunity to show that art knows no age limits…that creativity is the driving force behind the positive attitude of staying young.  Artwork will be juried using digital images (jpgs) through Online Juried Shows: www.onlinejuriedshows.com.

 

ELIGIBILITY

“The Art of Creative Aging III” is open to all artists (age 50+) who are able to hand deliver their artwork at take-in, and pick them up at the end of the exhibit.  Mailing instructions will be given to artists who request it.

 

IMPORTANT DATES

Exhibit entry starts: Wednesday, May 16, 2018

Deadline for entries: Monday, July 16, 2018

Notice of acceptance: Monday, July 23, 2018

Take-in: Monday, August 6, 2018   12:45 - 2:00 pm.  Hanging directly after take-in.

Exhibit opens: Tuesday, August 7, 2018   11:00 am

Artists’ Reception: Saturday, August 11, 2018   5:00 - 7:00 pm

Exhibit closes: Saturday, September 1, 2018   5:00 pm

Take-down & Pick-up: Saturday, September 1, 2018   5:00 - 7:00 pm

 

NOTE: Local artists whose work has been juried into the exhibit should hand deliver accepted artwork with entry form (attached to upper right back), to the San Fernando Valley Arts & Cultural Center, 18312 Oxnard Street, Tarzana, CA 91356.

 

SUBMISSION CRITERIA AND CONTENT

Entries must be original and of the artist’s or photographer’s own execution. DO NOT SUBMIT student work, workshop work, copycat work or works which violate copyright laws.  Once artwork is submitted, it may not be withdrawn by the artist.  All artwork must remain hanging until the end of the exhibit.  Bin art is acceptable.

 

LOCATION

The gallery is at the 4,600 sq. ft. San Fernando Valley Arts & Cultural Center, 18312 Oxnard Street, Tarzana, CA 91356. Three minutes from the 101 Freeway - Reseda Blvd. exit.  Parking is in the rear lot beyond the alley.

 

REGULAR GALLERY HOURS & SITTING THE CENTER DURING THE EXHIBIT

Tuesday – Saturday from 11:00 am – 5:00 pm

 

All participants must sit one 3-hour shift (or however many it takes to fill up the 40 shifts) at the Center. Each of the open days has 2 shifts each (11:00 am - 2:00 pm and 2:00 - 5:00 pm).  Signups for sitting will take place at take-in.  Bring your calendar to verify dates you will be available.

 

PERSONAL APPEARANCES

All exhibiting artists may visit the Center to promote their art.  Interaction with visitors to the Center is encouraged. Participants may bring in printed collateral for promotion purposes.

 

ARTWORK FORMAT, PRESENTATION & SIZE REQUIREMENTS

Artwork submissions are limited to six (6) original artworks per artist in the following media: drawing, mixed media, collage, photography, painting, digital art and sculpture. Maximum width of any painting must not exceed 90” including the frame. Art must fit through a 6’6” high x 36” wide door.  There is a premium wall which is 17’ long for large size works.  All works on paper must be matted, framed and covered with glass or Plexiglas.  Frames must be in good condition. Entries must be dry, properly prepared for exhibition and properly equipped with wire for hanging. The wire and eye screws must not show when the artwork is hung. Gallery wrapped canvas does not require framing unless the edges are unfinished. Maximum weight per hanging piece up to 36" wide is 30 lbs.  For wider pieces, not over 10 pounds per foot of width.  Damaged artwork, mats, frames, glass and Plexiglas, and frames which have brackets will not be accepted.  Sculptures are limited to a 6’ x 6’ footprint.  Artists must supply their own pedestals or bases.  Minimal assistance available moving large or heavy pieces.

 

ENTRIES & FEES

Entries will be made online to Online Juried Shows:  www.onlinejuriedshows.com.  Up to 3 entries: $45.00.  Up to 3 additional entries at $5 each.  Payment is made through Online Juried Shows via credit card or Pay Pal.  Commission of 30% based on original price.  Fees are non-refundable. There is no guarantee of acceptance into the exhibit.

 

FORMAT FOR DIGITAL IMAGES (JPGS) AND HOW TO SEND THEM  

All entries must be submitted in a digital JPEG or JPG format, either cropped to remove background or on a black background without a mat.  Photos of the artwork should not be taken through glass or Plexiglas. Image quality is critical: Poor photography and presentation may affect acceptance by the juror. The digital image must represent the painting.

 

Directions for submitting work to Online Juried Shows is clearly described on the website in several topics listed on the sidebar of the main page: www.onlinejuriedshows.com/HowToEnter.aspx  If all else fails, email or call Ken Ronney at kronney@aol.com - (818) 996-1630 with questions.

 

RELEASE OF LIABILITY

By entering “The Art of Creative Aging III”, the artist acknowledges that all reasonable care will be taken to safeguard the artwork(s) and the premises and said person accepts that SFVACC and its agents, associates, directors, officers and volunteers  will not be responsible for any damage, injury, liability loss or theft should any occur.  Insurance for artwork entered in this exhibit is each individual artist’s responsibility.

 

REPRODUCTION OF ARTWORK

Any artwork entered in this exhibit may be reproduced for advertising, marketing, and promotional purposes for “The Art of Creative Aging III” or future exhibits without consent from or notification to the artist or the artist’s agent.

 

HANGING

The exhibit will be hung immediately following take-in.  Artists’ assistance is welcomed. 

 

SALES

Any artwork without a sale price on the entry form will be considered “Not for Sale” (NFS). Prices cannot be changed from those stated at submission. SFVACC will receive a 30% commission on any and all sales from the exhibit or as a result of the exhibit.  The artist will receive 70%.  Artists should expect payment within 3 weeks after the close of the exhibit.  All sales are final.  All artwork must remain in the exhibit until the exhibit ends. 

 

AWARDS

A $300 award will be presented at the reception for the Best of Show artwork.  1st Place ($200) and 2nd Place ($100) will be awarded as well as 4 Honorable Mention awards.  A special surprise award will also be given.

 

PROMOTION OF?THE?EXHIBIT

Promotion will be handled by the SFVACC, but we welcome artists promoting the exhibit as well.  An outdoor advertising banner will be created to hang on our railing outside the front of the Center. 

 

MEET & GREET

We kindly ask that participating artists help at the reception.  There will be a sign-up sheet at the take-in. Please contribute finger foods, wine, water, soda, iced tea, iced coffee & lemonade.  Thank you.

 

TAKE-DOWN AND PICK-UP

All artwork must be picked up on Saturday, September 1, 2018  5:00 - 7:00 pm

 

EXHIBIT CONTACT

Ken Ronney - kronney@aol.com   Phone: (818) 996-1630

 

NO SECURE STORAGE IS AVAILABLE. IF YOU CAN’T PICK UP YOUR ARTWORK, PLEASE MAKE ARRANGEMENTS FOR SOMEONE TO PICK THEM UP FOR YOU. CHARGE?IS?$5?A?DAY?PER?ARTWORK IF?LEFT?AT?THE?CENTER.